28.01.2010 г.

Prima 4 kids

Поредна много добра реклама от Мтел този път за Prima Kids. Наистина много добра и добре направен продукт. Общо взето, таргета е "взривен". Сигурно на много деца вече телефона им звъни с тази песен , като доказателство многото преглеждания на видеото във vbox за доста кратко време. Главните герои са класика спортиста, зубъра, блондинката (въпреки, че някои ще кажат, че са твърде шаблонни тези стереотипи като от американски филм)...с подходящите римувани "реплики", готина мелодия, напомняща за саунда на Timbaland, повече от свеж текст на песента. И къде без четворката от чат азбуката. Атакуван е и родителя разговорите родител-дете са безплатни, държи в час детето, а на него преференциални разговори с приятели. Ето такива реклами наистина продават и заслужават внимание и колкото повече ги виждаме у нас толкова по-добре за развитието на маркетинга и рекламата. Накрая, репликата "чуйте ни" звучи като един групов мирен протест на децата да им се купи въпросната прима "искаме неща които са си наши". Всяка сцена от видеото е на точното място и добре подбрана. Много подвластна е тази таргет група и когато направиш такава реклама ги печелиш безусловно.




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